Sequences allow you to target specific groups of customers with automated messaging. You can also automate the creation of tasks for staff members, or the creation of new leads, all based on specific customer behavior that you define. Momence offers a long list of criteria to choose from in defining this behavior.

To get started, click Marketing > Sequences > set a trigger > create counter conditions (reasons not to include someone in a contact list) > then create an action, or as many actions as you like.