Intro Offer:
A well-designed journey acts as a roadmap that guides leads from curiosity to conversion with confidence. Each step in the journey should serve a single purpose: to understand the customer’s intent, respond naturally, and direct them toward the next best action.
Designing Your Journeys:
When crafting your journeys, start by defining the primary goal (for example, converting new leads through your intro offer), then build simple, conversational paths that support it.
Encourage engagement through friendly prompts like “Have you tried Reformer Pilates before?” or “Would you like me to help you book your first class?” — these questions make interactions feel more personal and drive more responses.
By aligning tone, timing, and clarity in your message flow, you can consistently nurture leads, reduce drop-off, and turn interest into lasting relationships.
💡 Tip: The best journeys feel human — conversational, focused, and action-oriented.
More to come:
Stay tuned for deeper dives into specific journey types like Fallback Flows and Expiry Conversions — to help you refine each stage of your customer’s experience and maximize conversions.