Click Studio setup > Add to website > Lead forms > choose your lead source.

It helps to name the lead source after the page the form will live on. This way, when the a new lead arrives, you'll know which form on which page they used, and can use this source to send specific groups different messaging depending on which form they filled out.

Another benefit of setting lead source for each form is that when a lead arrives in your dashboard, the Source column will be pre-populated, allowing you to filter by source later on (using the blue 'lead segmentation' button).

Back on the form creation page, add as many fields as needed, preview how it will look on the right, and Save. Then, above the form, click 'copy code'.

Open your website builder, navigate to the page where the form will live, and paste it in as an element. For a visual that runs through how install an element on the most common website builders, skip to the 1:30 mark of this video on how to install our 'class schedule plugin'. It works the same way for the Leads Plugin code you just copied.