How do One off Messages work?
One-Off Messages (under the Marketing tab) allow you to:
Send a single message to your entire customer base
Target a specific Customer Segment or Lead Segment
Schedule when the SMS or email will send
Use variables to make your content more personal -- For example, inserting {{first_name}} into a message will look at who is receiving the message and substitute their first name.
You can even pull from previously saved content using marketing templates to save time on writing.
Mastering One-Off Messages
One-off messages are a powerful tool for targeted communication. Although not required, you'll benefit from being efficient with One-Off Messages if you're familiar with:
Creating One-Off Messages: To start, click on "New Message," set the timing, and select your audience—either all customers, specific segments, or lead segments. Learn more about customer segments and leads in our knowledge base, using the question mark in the bottom right corner of your dashboard.
Customizing Message Content: Tailor your message with email or SMS and for email, consider using the drag and drop functionality to make your emails really pop.
Add Variables for a more engaging message: By inserting {{first_name}} into a message, the recipients first name will be replaced. See a list of what's available to use at the top of each marketing page.
Note: with variables, if you choose to use a variable in a one off message, you can only use what's listed at the top as an option. And you'll need to use the variable's exact spelling. Make sure to copy and paste it just to be safe.
Ie.
{{first_name}} will insert the customer's first name.
{{firstname}} will just insert the word {{firstname}} and look odd to the customer.
Leverage Marketing Templates: Utilize your pre-built marketing templates to populate message content quickly. Save time by accessing them directly within the message editor, ensuring consistency and efficiency in your communications.
Review Sent Messages: After scheduling your message, review its details and make any necessary changes before sending. Monitor the performance of your messages by tracking open rates and engagement metrics in the 'Sent messages' section.
Check your open rate statistics for one-off messages
To check your open rate statistics, click Marketing > One-off messages > click Sent
Half way down the page you'll find the open rates. This one's 1 for 1.
Create and save a segmented list to message
Segmented lists allow you to segment out special groups you want to track and target. You can target these groups in One-off Messages to capitalize on growth opportunities.
To create one, click Customers > Customer List > Customer Segmentation. Make sure to save your segment when you're done.
To message your segmented lists, click Marketing > One-off Messages
Then select the specific segment to target
Resend Unopened Marketing Emails
When you send out a marketing email, Momence tracks the following statistics:
open rates
un-opened rates (new)
link clicks
unsubscribes and more
These stats are actionable. Pretend you've just sent out a holiday promo a few days ago. It discounts your class packs, with a link to purchase.
For those that may have missed the email, a few days later you can now target that specific group from the Sent Messages page.
You can do this from a One-Off Email or from a Sequence Email.
From a One-off email: click Marketing > One-off messages > Sent > select the email > click on Open rate and/or Link statistics > choose the filter you'd like to target
Or, with visuals, click Marketing > One-off messages > Sent
Then, click the message you'd like to view stats for > then click Open rate
Click 'Not Opened' > then Send Message
Here, you can create and send that follow up message to target only those that haven't opened the original email.
From a Sequence email: Marketing > Sequences > select the sequence > select the action > click on Open rate and/or Link statistics.