Understanding your metrics
Your Sales Agent dashboard provides a real-time snapshot of how effectively the system is engaging with your leads.
The three most important metrics are:
Leads contacted: the total number of inbound messages your AI has responded to.
Revenue generated: the total sales attributed to conversations where the AI directly contributed to the purchase.
Response time: the average time between a lead’s message and the AI’s reply.
Each metric tells part of the story. Leads contacted shows how consistently your Sales Agent is engaging with prospects. Revenue generated reflects its ability to nurture and convert those leads. Response time indicates whether leads are receiving instant, meaningful engagement — one of the biggest factors in successful conversions.
💡 Quick tip: A low response time paired with steady contact volume means your AI is doing its job keeping leads warm and engaged without delay.
Using insights to improve
Check your dashboard weekly to monitor changes after updates!
If conversions dip, recheck your offer messaging or adjust tone in AI → Customizations → Brand Voice.
Small, consistent tweaks build long-term improvement — data helps you see which messages resonate best.