On demand content allows your customers to watch videos, listen to audio files, view pdfs, or take a quiz. Its most commonly used with videos and allows you to monetize work you've already done (ie. if you've already taught a class and recorded it, why not let that class continue to bring you new revenue).
Video Format and Quality to use
Save your videos in an MP4 format before uploading them. 1080p is an ideal quality. It's the highest we support when optimizing videos, and the highest quality while being the most compatible in terms of devices and internet speed connections.
To get started with uploading videos enable On Demand Content in the Apps Store by clicking Apps and Integrations.