When you send out a marketing email, Momence tracks the following statistics:
un-opened rates (new)
unsubscribes and more
These stats are actionable. Pretend you've just sent out a holiday promo a few days ago. It discounts your class packs, with a link to purchase.
For those that may have missed the email, a few days later you can now target that specific group from the Sent Messages page.
You can do this from a One-Off Email or from a Sequence Email.
From a One-off email: click Marketing > One-off messages > Sent > select the email > click on Open rate and/or Link statistics > choose the filter you'd like to target
Or, with visuals, click Marketing > One-off messages > Sent
Then, click the message you'd like to view stats for > then click Open rate
Click 'Not Opened' > then Send Message
Here, you can create and send that follow up message to target only those that haven't opened the original email.
From a Sequence email: Marketing > Sequences > select the sequence > select the action > click on Open rate and/or Link statistics.