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Email Server's New Requirements for Bulk Senders
Email Server's New Requirements for Bulk Senders
Erin Crager avatar
Written by Erin Crager
Updated over a week ago

Last year, to improve email security and reduce spam in users' inboxes, Google began requiring that emails sent to a Gmail address must have some form of authentication. Beginning in February, Gmail will implement new requirements for bulk senders, those who send more than 5,000 messages to Gmail addresses in one day, to enhance email security and reduce spam.

To accommodate this, we have made several changes to our marketing suite email verification. The article below should cover most of this information, but here’s some additional context. Beginning today, as a host you will be prompted to verify their email domain through their dashboard. You will need to complete these steps before February 1st to avoid being affected by these changes.

You'll need to:

Navigate to Settings while logged into your Momence as an admin > click on Marketing suite settings > scroll to “Domain verification for emailing” and follow the steps below.

Step 1

Add your domain. E.g. “momence.com” and click Save domain

Step 2

Add DNS records to your domain. Find your respective DNS provider's documentation in the list provided. This will guide you on how to add the DNS records.

Copy the DNS records from your Momence Dashboard, and follow the documentation to complete this step. Once this is done, we will verify these records and the status check will turn green as shown before. Bear in mind this verification may take up to 72 hours.

Having trouble following along with documentation from your domain provider?

We've run through some of the most common domain providers, and documented the steps with screenshots on how to update your DNS settings. Click here to view the list.

To contact the support team for your specific domain provider, use one of the links below:

If you can't get a hold of them, or the information they give you contradicts the steps you need to take in Momence, feel free to let us know and we'll be more than happy to assist you.

Step 3

Once the previous step has been completed and the DNS records are verified, the final step is to set the sender email address you’ll use to send emails to your customers. E.g. “[email protected]”.

Background on how this change came about

Late last year, to improve email security and reduce spam in users' inboxes, some email providers began requiring that emails sent to customers must have some form of authentication. Some reported this reduced the unauthenticated messages users receive by 75% and helped declutter inboxes, blocking billions of unwanted, malicious messages.

Beginning in February, new requirements will be implemented for bulk senders, those who send more than 5,000 messages to in one day, to enhance email security and reduce spam. Many email providers will also continue to mandate an easy, one click option for recipients to unsubscribe. Additionally, bulk senders must stay under a spam rate threshold to prevent future unwanted messages from reaching recipients.

In short, if you are who you say you are, and the email addresses you target belong to those who have previously shown interest in your business, or are currently showing potential interest, this update should not negatively affect your readership. If anything, it should serve to cut down on the unwanted noise your readers have to contend with in their inboxes, allowing your messaging to rise above the rest and stand out.

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