Customers love deals. And deals can help you get new customers off the fence -- and onto regular memberships.

Below, we'll create something like a bogo -- more like a buy-one-get-something deal. Something that sounds too good to pass up. A limited time buy one 10 pack, get a 5 pack deal.

We'll walk you through how to:

1. Create a discount code that:

• gives 100% off that specific 5 pack

• is only usable once per customer

• expires on the date you want it to

2. Create a Marketing Sequence with:

• a Trigger that looks for a specific class pack purchase (a 10 pack in this case)

• a resulting Action that messages the purchasing customer that they can now purchase the 5 pack with a discount code (listed in the email).

3. Create a Marketing Template that we can reuse any time that:

• notifies all customers of the promo

• includes how long it will last -- to create a sense of urgency

• shares the link to the 10 pack's purchase page -- for an easy call to action
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Consider setting a staff task to disable the sequence when the discount code expires.

First, identify 2 class packs you'd like to do this with.

Or, create two new ones by clicking: Memberships > Subscriptions & Packs > Create your 10 pack, then your 5 pack. Price them at whatever you would like customers normally to pay.

Afterward, make sure they're both featured at checkout so customers can find them.

Click Studio Setup > Discount Codes > Create > name it > make it 100% off > choose Limited > set the usage limit to 1 per customer.

Next, set the expiration date (make a note of this for customer messaging later on) > under 'Applies to' select just the 5 pack (under subscriptions/packs) > click Create.

Click Marketing > Sequences > Create > Sequence from scratch > for the Trigger search for Purchase and select Membership purchase.

Associate this trigger with a specific membership purchase and select the 10 pack.

Then click Add Step > Add Action.

Click Add Content and add your messaging that includes your promo code. Ie. something like 'Thanks for your purchase of this 10 pack! You just earned yourself a free 5 pack which you can purchase here using discount code [insert discount code from previous step]. This promo code expires on [insert x date] so make sure to use it today!

Grab the links you'll need to share in the message

In a separate tab, go grab the purchase page for the 5 pack (click Memberships > Subscriptions and Packs > select Packs and click the 5 pack > the purchase page link is listed at the top of its details page)

Then grab the discount code you just created (Studio Setup > discount codes). Insert them here in the email's body.

Enable the sequence

Set a reminder to disable this sequence later

Set a staff task to disable the sequence when the discount code is set to expire > assign this to yourself or someone that has marketing suite privileges. Click Settings > Staff tasks.

Click Marketing templates > New Template > add your content. Something like:

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Hey all! We're running a limited time offer where you can purchase this 10 pack [insert link to 10 pack] and get a free 5 pack! After your purchase of the 10 pack, keep an eye out for an email with special discount code and enjoy the benefits! This offer expires soon!

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After you've created this marketing template, its now available to use as a draft when creating a One-off message for easy reuse in the future.

Sit back, relax, go eat a sandwich.