When customers are near the end of their intro offer (or no longer have access to it), they're ripe for marketing a membership to. They now know the value of the services you offer.
Marketing Sequences allow you to set up special messaging that waits until its just the right time to reach out to this group of potential membership holders.
To get started, click Marketing > Sequences > name a new sequence > select a trigger > choose Intro Offers > select a specific trigger to use (ex. Intro offer expiration).
Next,
Choose whether this sequence will target a specific intro offer or any intro offer.
Then choose to make this a location specific sequence, or not.
Add any counter conditions that may apply (ie. if the customer recently purchased a membership, this might be a reason not to message them)
Then click Submit.
Next, add the Action (in this case, the Action is a message that will send).
Below, this action will send the message when the intro offer expires. The message could contain a link to a subscription purchase page that has similar benefits to the intro offer the customer is coming off of.
To grab the purchase page link for a subscription or pack, navigate to it via Memberships > Subscriptions & Packs > click it and copy the Purchase link.
In this example, the message will send 2 days after the intro offer expires.
Lastly, add your content.
Consider adding variables to make the messaging more personal. Your variable options are limited to what's listed at the top of the page.
If you need to grab a purchase link to a subscription, you can find it by clicking Memberships > Subscriptions and Packs > selecting the subscription > copying the purchase page link.
After Submitting, remember to enable the sequence.
You're all done. Now go make yourself a sandwich.