Overview
On Demand Library / Subscriptions Overview
You can sell access to your on demand videos in a few ways:
Collections show your customers a list of videos to rent (purchased individually and can be watched in any order)
Courses show your customers a list of videos that must be purchased all at once and can only be consumed in one order.
On-demand subscriptions allow you to include access to both collections and courses, allowing for one purchase to be made and access to be granted instantly (instead of a la carte).
Collections vs Courses
Collections are ideal if you'd like you're customers to be able to pick and choose from all videos within a collection, in any order they choose. Collections also have a 'scheduled go live' or 'drop' date feature, where you can schedule video debuts.
Courses allow you extra control over the order in which the videos are watched, require a little extra setup to make this possible.
In summary, creating an on-demand subscription isn't required but allows your customers to have an easy one time purchase that continues to give them access to the things they want to view.
Upload On-demand Content via Collections or Courses
On demand content allows your customers to watch videos, listen to audio files, view pdfs, or take a quiz (a questionnaire). Its most commonly used with videos and allows you to monetize work you've already done (ie. if you've already taught a class and recorded it, why not let that class continue to bring you new revenue).
Video Format and Quality to use
Save your videos in an MP4 format before uploading them. 1080p is an ideal quality. It's the highest we support when optimizing videos, and the highest quality while being the most compatible in terms of devices and internet speed connections.
To get started with uploading videos enable On Demand Content in the Apps Store by clicking Apps and Integrations.
So, which one is right for you?
If you:
are looking to give access to just videos or PDFs; and
don't mind if customers watch them out of order
want to allow rentals or use an on-demand subscription
may want to schedule certain video releases for later dates
then Collections are for you.
Choose Courses if you:
would like to use chronological chapters to order your content
may want to use videos, quizzes or PDFs
release these items on a regular cadence (Drip Content)
Here's a more in-depth list of what Collections and Courses can do.
Collections allow you to:
organize your videos into groups
upload videos to be accessed as rentals or subscriptions
add PDFs next to videos (like a written recipe next to a cooking video)
schedule video releases (via a 'drop' date)
add 'tags' to help customers sort by subject (and reveal insights in reporting)
view/download reporting on video view counts & active/past renters
Courses allow you to:
organize videos, pdfs and quizzes into chronological chapters
sell rental access to an entire course
schedule 'reveal' schedules for a chapter of videos (ie. 1 new video each week). These timelines begin when a course is purchased.
view reporting on course rental sales
Reports
Video views report - see how your videos are performing
You can navigate to this report by clicking Analytics > Reports > scroll to On-demand > click Video Views
This report will start you off with a list of videos and high level numbers. Set the date parameters up top, then apply the filter. To drill down on individual viewer numbers, click on specific video.
Quizzes
Create a questionnaire or quiz
Note: If you're looking for how to create prompt users for information at checkouts, see our articles on Custom Fields for Classes or Intake Forms for Appointments.
Creating a quiz in an On-Demand Course
In our On-Demand section, our Course feature allows you to add quizzes. Click On-Demand > Courses > Add Item (or Add Chapter, then Add Item) > Choose quiz.
Add the quiz's title, then add questions and answers. Note that you can choose to give multiple choice answers if preferable.
Make sure to publish the item. To preview what the customer will see, click the Title to the left. Then click the direct quiz link.
Customers are given feedback on right and wrong answers as they advance through the quiz.
To customize the way your on-demand content pages look, click Settings > Branding.
Rental prices
Change the rental prices of a collection's videos
Click On-Demand Video Library > locate the collection and click the dropdown menu > click Edit > update the price and save
Change rental prices of all videos in a collection in bulk
From your left hand nav, click On-Demand > Video Library > locate the collection you'll be editing > choose Actions > Edit
Update the price, then turn on the 'Override' toggle > click Save and you're all set.
Note: if you need a special expiration date set per video, this can be done on a per video basis.
Video Collections
Create a collection for on-demand videos
To create a collection of videos, click On-Demand > Video Library > New Collection > Name it > set a default rental price (for each individual video you'll add to this collection) > set a default rental duration > click Create
Upload videos to an on-demand video collection
Once you've created a Collection from On-Demand > Video Library > click on the Collection > scroll to Upload new video > title it.
Pro tip: make sure your thumbnails are all the same dimensions for a cleaner looking video page.
Tags
How do tags for on-demand content work?
Tags allow your customers to filter the video's they see for just the content they want -- like yoga types or teacher names. This shows to the customer as a dropdown menu where they can filter by tag.
To create tags and assign them to videos, click On demand > Video Library > choose a collection > locate a video to tag > click the drop down menu to the right > click Edit > Choose tags from the drop down menu.
To preview your changes > click Your Page > On-Demand Videos and Courses.
Customization
Customize the video on-demand library
Click Settings > Branding > On-Demand. To preview your changes > click Your Page > On-Demand Videos and Courses.
Courses
Create an On-demand Course
From your dashboard, click On-Demand > Courses > New Course > Give it a title and description > If content will be released gradually (instead of all at once), enable 'content dripping'. Then set how frequently a new item will be revealed.
Add a course thumbnail, and an optional course intro video > Add a new course item. > Choose your item type (ex. video). If you have more than one video to upload, select 'Multiple' up top.
Click Upload video, then drag and drop your video from your computer into the pop up > upload a thumbnail and click Create.
To make it available, course index page, toggle the 'published' button on to the right of the item.
Make a course public
To make the course public, navigate to the course index page (On Demand > Courses) then flip on the 'published' toggle next to the course.
Customers will be able to find your courses on their mobile app by clicking On Demand > Courses.
Subscriptions
Create an on demand subscription
On-demand subscriptions give customers paid access to on demand content (usually videos). The videos can be organized into two formats: collections or courses.
Whats the difference?
A collection of videos can be watched in any order
A course of videos requires that videos are watched in a specific order
On-demand subscriptions can include both collections and courses.
To set this up, first, create your collections (or courses). Note that collections require less setup and are a faster way to get your content uploaded.
To create a collection click On-demand > Video Library > New Collection
Name it > then set a default rental price and duration for the videos it will contain
Upload videos to the collection in mp4 format
To add thumbnails to a video, click on it, edit it and scroll to the thumbnail section
Next, create your On-Demand Subscription.
click Memberships > Subscriptions & Packs > On-Demand Subscriptions > Add New > set a price > choose your duration settings (ex. a 1 month auto renewing subscription bills every month on the same day).
choose whats included (ie. which video collections or courses the subscription can be used on)