Intro Offers
Intro offers with subscriptions
Intro Offers are a great opportunity to let your customers try out your services.
When creating a subscription, just below the Duration Settings section you'll find the Intro Offer toggle. If you opt to use this, the subscription cannot be an auto-renewing subscription.
Pro tip: when a customer's intro offer is expiring, invite them to purchase a subscription or pack that gives access to those same services. You can even automate this messaging using Sequences to Target Intro Offer Customers.
Create an intro offer for a limited # of classes
In the example below we’ll create a intro offer that:
is a running promo
lasts one week
can only be purchased once per customer
offers a limited # of classes
To begin:
click Memberships > Subscriptions and Packs > Add new subscription
Give it a name > then, set a price (can be set to $0 if needed)
Then scroll to Duration Settings > choose Absolute Interval > put 7 days > toggle on 'Purchasable only once'
Toggle on 'this subscription is an intro offer'
Under Usage limit settings, toggle on 'this subscription has a usage limit' > put the number of class credits you'd like customers to receive
Choose what the intro offer can be used on > then click 'Create'
Click the back arrow up top to back out to the Index Page
Find your newly created promo in the subscription list > flip the toggle on to make it 'Featured at Checkout' for customers
To see what customers see at checkout, click 'Your page'
The promo will now be listed under your Purchase Options
Create an intro offer for unlimited classes
In the example below we’ll create a intro offer that:
is a running promo
lasts one week
can only be purchased once per customer
offers unlimited classes
To begin:
click Memberships > Subscriptions and Packs > Add new subscription
Give it a name > then, set a price (can be set to $0 if needed)
Then scroll to Duration Settings > choose Absolute Interval > put 7 days > toggle on 'Purchasable only once'
Toggle on 'this subscription is an intro offer'
Choose what the intro offer can be used on > then click 'Create'
Then click this arrow to back out to the Index Page
Find your newly created promo in the subscription list > flip the toggle on to make it 'Featured at Checkout' for customers
To see what customers see at checkout, click 'Your page'
The promo will now be listed under your Purchase Options
Trials
Free Trial Customizations for Subscriptions
You can allow customers to try out your subscriptions with a free or low priced trial of its benefits.
You'll have control over:
how long a subscription's free trial will last
plus the amount they pay (or don't pay) up front to try it
To do this, find an existing subscription:
Click Memberships > Subscriptions and Packs > Select a subscription > click Edit Details
Scroll past halfway down to Auto-renewal Settings > toggle on Auto-renewal settings> click Include Free Trial > Choose the duration > choose the price, if any
Customers viewing the membership purchase page will now see this messaging with the dollar figure you added.