You have the option to track ad visits and purchase events from your checkout pages with Meta Pixel. All you have to do is going through simple configuration steps to generate Pixel ID and then insert it in the Momence dashboard.
On your Facebook Business page, select “Events Manager”.
Next, click “Connect data” and select “Web” as your only data source.
Create a New Dataset and name it "Momence", for example, as shown below. If you have the option to enable the Conversions API Gateway demo, keep it off for now.
A screen like the one below should pop up automatically. If it doesn't, click "Data sources", find the newly created data source using the dropdown at the top, and select "Set up conversions API".
Next, select "See other ways to set up", and pick "Set up manually".
Then choose "Meta pixel only".
Follow the instructions to add the Meta pixel to your website. In this step, you may need help from your web developer to add the Meta pixel code to your website header. Once you're done it, click "Continue".
In the next screen you'll be asked whether you want to turn on advanced matching. Our recommendation is to keep it off.
Next, it will ask you whether you want to add Events. You don't need this to track Meta purchases through Pixel, but feel free to set up events if you need to.
Once you click "Continue", Pixel will be set up. Simply copy the "Dataset ID" and introduce it on the corresponding field on your Momence Dashboard by going to General set-up as shown below:
