A lead is anyone that's potentially interested in becoming one of your customers. Maybe you've started a dialogue with someone and you want to keep engaged. Maybe they've seen an ad you're running and would like to learn more.

You likely want to capture that interest and get them the information they're looking for quickly. But there what if there are hundreds of these individuals? Doing this manually in an effective way is time consuming and can feel overwhelming. You may have lots of potential customers that are slipping through the cracks due to lack of engagement.

The Leads feature allows you to streamline collection part. It does this with interest forms you can embed on your website or through paid ads, or what we call abandoned checkouts tracking.

For the outreach/messaging part, we allow you to automate which groups get specific actions -- email/sms marketing, tasks assigned to staff to follow up by phone, periodic checkins until a customer makes a purchase). These lists of actions are prebuilt for you if you prefer to grab and go (Sequences > Create > Folder from Template), or you can create them on your own for extra control (Sequence from Scratch).

You can even create a lead on the fly as you strike up a conversation with a new potential customer. Or, connect your Facebook account to automatically collect leads from your Facebook and Instagram ads.

Momence tracks your lead conversions and help you measure your progress and perfect your marketing funnel, allowing you to automate the growth of your business.