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Transactional vs. Marketing messaging. What's the difference?

Erin avatar
Written by Erin
Updated over a year ago

Transactional emails include class and appointment confirmations, cancelations, receipts, etc.

Marketing emails include anything sent from Sequences, Leads, or One-off Messages via the marketing suite.

Transactional SMS includes anything like a reminder or confirmation sent via SMS.

Marketing SMS includes anything sent through the marketing suite that happens to be a text.

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