The Customer Referrals page (which lives under Marketing > Referrals) has expanded its functionality.
It still follows the same structure of:
When your customer refers a
friend, thefriendreceives xThen, once the
frienddoes x,Your customer receives x
What's new?
Attach specific memberships to any part of your referral process
You can now reward memberships for specific behavior. For instance, maybe you'd like to:
give all newly referred friends access to a special one time use membership; or
only reward customers who's referred friends purchase a new membership; or
maybe even reward the original customer with a membership of their own.
Money Credit Bonuses can now automatically apply to membership renewals
Customers are usually already on a membership before they consider referring a friend. And its usually safe to say that they'd like their rewarded referral money credits to be applied to their monthly membership renewal. You now have a lever to make sure this happens.
Note: If they don’t currently have a renewing membership the money credits will be given as store credit and will show as an option to use in each of their future checkouts.
Other considerations when using Referrals
Increase Customer Conversions with Marketing Sequences
You can automate the process of converting your newly referred customers to lifelong customers with a Marketing Sequence Template: Convert Referrals to Members.
Learn more Marketing tricks from a Momence Webinar
Momence offers webinars on how to use Sequences to implement automatic followups. Our last webinar can be seen here.