The email and SMS Marketing Suite allows you to target specific groups of your customer base with:
One Off Messaging
and Marketing Templates
One off Messaging allows you to schedule newsletters and blast emails/SMS to larger audiences.
With Sequences, Momence has 'plug and play' options where the the content has already been written and the "triggers" (the reasons these messages will fire) have been pre-set, allowing you to make minimal changes, if any, before turning these sequences on. You can also create you're own sequences from scratch, choosing from a large number of triggers and actions.
Marketing Templates allow you to save your work in the form of email or SMS templates that will save you time as you draft up future content to be sent out to specific or general audiences.